An emerging trend that is characterised by skincare, focusing on the scalp and crown of the hair. We show you some of the main trends separated by category for this year so that you can get ahead and apply them to your business model.Īccording to Pinterest Predicts, beauty will be a trend that will emerge very strong for this year, for example: La plataforma ha demostrado tener un alto poder para adelantarse a las tendencias y posicionarse como el lugar donde éstas aumentan más rápido y perduran durante más tiempo. IEn los últimos tres años, el 80% de las predicciones de Pinterest Predicts se cumplieron.

With more than 80% of the platform's users having larger shopping carts compared to other platforms and the majority of users aiming to plan their purchases through the content they see on the platform, you should consider Pinterest for your business.

These searches also allow brands to know trends in advance in order to create strategies. In this context, a trend report such as Pinterest Predicts can be of particular importance for advertisers to detect trending topics and reach their target audience in advance. As a result, it has become the leading platform for visual discovery and inspiration. As we have discussed in previous articles, Pinterest has more than 459 million monthly active users and approximately 30% annual growth.

Pinterest trends